Freia chocolate is Norway's sweetheart

**Switzerland **has Lindt, **Croatia **has Kras, **Greece **has Lacta, **Sweden **has Marabou, while in Norway, we have Freia! Freia chocolate has done so much for **Norway **that it was turned into Norway's sweetheart.

*Freia *is the leading chocolate maker in **Norway **and probably the most loved producer of goods and services as well. Makes sense since most people like **chocolate while not everyone is so fond of businesses like insurance companies and the tax man. You'll have an easier time to gain love in life by making **chocolate **like Vianne Rocher in *Chocolat *(2000).

Their name Freia

The name comes from the wife of** Fred Christensen** who is one of the creators of **Freia chocolate **(The other creator is Olaf Larsen). The meaning of the name *Freia *is the same as that of *Frøya *who is a love and fertility goddess in **Norse mythology **which is the predecessor of Norwegian culture. More about Norse mythology in Where to find the Vikings in Norway!

The Freia happiness shop

Good to know is that if you're experiencing **Oslo **in the winter, they have hot chocolate with their own trademark *chocolate *mixed in it. In 1950, the **Norwegian state **stopped the chocolate rationing after the occupying powers had implemented them during the war. That means they stopped to try to redistribute the *chocolate *fairly and they let the market decide over their products. As a result, there was a massive line of people outside the store of **Freia **in the centre of **Oslo **wanting to grab their favourite chocolate. This took place in the winter of 1950.

The 2 kg Kvikk Lunsj chocolate, the **Firkløver **(Four-leaf clover), and the Tivoli version of the original chocolate is exclusively found in this shop. The **banana twist chocolate in the Freia store makes 20% of the bulk weight candy sales.

Freialand the chocolate factory

The Norwegian answer for Willy Wonka's chocolate factory can be found on **Rodeløkka **in Oslo! The place is called Freialand which is presented in a magical way (magical is an important key-word for Freialand). A delicious history of Norwegian chocolate is hiding inside the factory with some original Edvard Munch paintings that is nice to know if you're a fan. Edvard Munch's Oslo is worthy to check out to understand the reasoning behind some decisions made by Freia. It's said to have a really artistic chocolate production. That's the reason why you'll see depictions of well-known **Norwegian **and **European **artists around you.

The guides who will take you through the factory are very carefully picked and you're guaranteed that they have a love for the factory. There's no resentment towards ''the man'' because they are paid well. It will be hard to forget about your visit. Especially if you try to forget. That's like attempting to NOT imagine a monkey on a pogo stick lecturing MBA students.

Freiaparken

A park at **Rodeløkka **that was made under the psychological idea that the environment in the workplace is essential to the wellbeing in the workplace. In an office work environment, a park with **greens **and a **fountain **and sculptures helps to keep you sane. Johan Throne Holst had this idea and was the same guy who made **Freia **into a **corporation **when he took it over in 1898.

A little piece of Norway

A *good marketing move *they do is to write ''Et lite stykke Norge'' or ''A little piece of Norway'' on their chocolate plates. This is their slogan. It works very well on Norwegians since we have learned to be grateful about our *forefathers and our country's decisions *that led us to this point.